Speaking for FUN and PROFIT

Authors/publishers are great at getting their books written. But after the initial one-year honeymoon, sales slow down. To counter this make sure your print or ebook will keep on selling from the first day, the first year, even for life. Count on this being a two to three- year project to become well known.

Write a short sales letter for each book.

Whether you have a web site or not, you can write a first class, must-buy-now sales letter. Since you are making your book a business write a sales letter for each teleclass and service as well. I even write one for my bookcoaching services.

What Every Sales Letter Needs to Pull Orders and Profits

You can write each sales letter in less than four hours the first time. As you practice, you can an excellent one in two hours.

1. Start the Letter with a Benefit-Driven Headline.

Include similar headlines throughout your sales letter.

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1. Write it fast, fix it later.

2. Commit to writing 16

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Every speech has an audience and every audience is different. Tailoring your next speech to its audience is as important as the content in the speech. So how do you connect with an audience so your message matches their expectations, wants and needs and you get your message across effectively.

Here are the Seven Strategies to Target Your Business Presentation Message With Laser-Like Precision

1. Research your audience prior to the presentation.

The more you know about your audience the more likely you are able to connect with them. I’m often blown away by the number of business people who just don’t bother to find out anything about their audience. The more specific you can be the better. For example one of the best briefs I received from a client was the following description of the audience:

“The majority of the group are on a two days, two nights, four off roster. These are

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It would be very selfless or noble of me to tell you that I have created my web site only to help you and the rest of humanity. The reason for me spending so much time and energy into my writing and this site is selfish. And I must remind myself of that from time to time, especially when I move into a down period and I am asking myself “why.”

The real truth for the site in all honesty is to give myself an outlet for my own thoughts, a forum in which others may benefit. It really is all about me. I place value in my belief system. I can express these thoughts on my site without censorship or having anything cleared or approved by another person or organization. That’s important to me. My writing most often gets to the point in as few words as possible. I am

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Are writing contests worth your time and energy? If only there was a simple answer to this controversial question…

Although there are numerous legitimate contests for writers, unfortunately there also seems to be various questionable competitions developed to “scam” aspiring writers.

Many iniquitous individuals and/or crafty companies have capitalized on the naivete or desperation of beginning writers, who are so eager to get published that they are willing to pay outrageous fees to enter contests that “guarantee” they will get published or promise thousands of dollars in prizes…

The prize money pledged in some of these competitions may never actually exist. The so-called “contest sponsors” may never choose a winner and just continue to collect writing submissions and the cash of the unsuspecting “entrants.”

So how can you tell a hoax from a true contest?

There are some simple tips that may seem time-consuming and trivial, but can be well-worth your effort.

Look for annual contests

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Whether you are an ebook author/publisher or a print book author/publisher, you can get your unique, helpful information. You’ll help make other people’s lives better, become a household name, gain clients, sell more books and make much more money when you design each part of your book to attract more readers.

Format and design your book’s insides, front and back matter so it will sell the minute you publish.

Book Designing Check and Correct List For your Book’s Front and Back Matter:

1. Put book cover in 4-color design as first page. Rather than do it yourself, hire a competent cover designer. For business books, check out MaxCovers.com. He designed four for me.

2. Create a title page after the cover with your publishing information, and copyright.

3. Make an extra testimonial page to insert right before your table of contents. Testimonials from the rich and famous, media, man/woman on the street, and happy readers

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Putting your emotions on paper…

During the final week of National Poetry Month, it seemed only appropriate to pen a feature about writing poems.

Poetry can be a stress-reliever for some readers. Whether they escape reality or become consumed with figuring out the meaning of the verse, readers tend to gain some sort of relaxation from reading poetry.

I believe writing poetry can result in the same sort of stress-reduction. If you think about your feelings and try to put them into words that make sense to you, you may find that an incredible poem is the result.

Don’t try to rhyme your words. Don’t attempt to make your words mean something to anyone else. Don’t think about following formatted patterns.

Just write!

Resource Box - © Danielle Hollister (2004) is the Publisher of BellaOnline Quotations Zine - A free newsletter for quote lovers featuring more than 10,000 quotations in dozens of categories like - love,

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There have been quite a few complaints from publishers about late or non payment from distributors and book stores. Some have stopped sending books to large distributors because of past due invoices, some over 180 days old. Part of the problem is no response, it is bad enough when you are not getting paid, but when orders keep coming in and you are not getting any acknowledgement to your collection efforts, you just can’t keep sending books, says one publisher.

There are steps you can take to get paid on those past due invoices and keep new invoices current.

Step #1 Gather together all the past due invoices, and stamp them PAST DUE.

Step #2 If you have an email address or phone number with a contact name for your client, email them or call them and give them the information on the past due invoices and let them know their account is

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It is important to be continually aware that a person usually will not be consciously aware of how and why they are reacting, yet even if they knew, they wouldn’t tell you. Society conditions people to hide their true inner drives and motives especially from those close to them (or even to themselves). Only when they are assured both intellectually and emotionally that it is safe to do so, will they reveal what they really need, want, feel, or think. A trainer’s job is to make a person feel as safe as possible in accepting, believing or doing whatever you want them to do.

Think and deal in terms of individual persons. You may be speaking or writing to ten or a thousand people at the same time. Yet, you are always communicating with only one person. People in a group may be very much alike in terms of

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Often all the Web Surfer will see is your title, Your Title will determine if your article gets read or not. You can use these techniques together or in combination to get your articles read.

1 - Use Precise Numbers

Precise numbers seem more believable and less canned. Precise numbers working best. Here are some examples